What is an Influencer Marketing Agency? As the name indicates, an influencer marketing agency is an organization that works with brands and influencers to run influencer marketing campaigns, predominantly via social media. Some agencies specialize

Nowadays, the word “influencer” is part of most people’s vernacular. Ten years ago, however, this wasn’t the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily

Have you ever stopped to think about what differentiates a patient of your practice from a customer of a business? Although the words are used interchangeably in health care, there is a difference between a

Marketing to Doctors versus Marketing to Patients: Differences & Similarities Pharma marketers have two audiences – patients and doctors. And in terms of marketing strategy, it’s important to identify the most suitable audience and know

If you are deciding on enlisting the help of a marketing company, what should the pharmaceutical marketer be looking for when selecting a marketing company? This post outlines a few basic points that may be

It doesn’t matter how your social media reach has got, and how many new followers you have, if your marketing goals aren’t linked to your overall business goals, all of these numbers are actually more about

This has been a tricky year for marketers. Between Facebook’s continual adjusting of algorithms for how posts are viewed and GDPR’s complicating email marketing, we’re all looking for new ways to reach our audiences. One

The global market for pharmaceuticals worth $900 billion and this figure is fully expected to exceed $1,1 trillion in the next few years. In fact, recent studies show the industry is growing at a rate of

Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really