Patients are not customers at all
Have you ever stopped to think about what differentiates a patient of your practice from a customer of a business? Although the words are used interchangeably in health care, there is a difference between a customer and a patient. The word “patient” dates back to the 14th century and comes from Latin present participles of […]
Marketing to Doctors VS Marketing to Patients
Marketing to Doctors versus Marketing to Patients: Differences & Similarities Pharma marketers have two audiences – patients and doctors. And in terms of marketing strategy, it’s important to identify the most suitable audience and know the difference between them. Consumers tend to contact their doctor for medical solutions, and they certainly buy pharma device or […]
Looking for a Pharmaceutical Marketing Company
If you are deciding on enlisting the help of a marketing company, what should the pharmaceutical marketer be looking for when selecting a marketing company? This post outlines a few basic points that may be worth bearing in mind when selecting a pharmaceutical company. It’s an obvious one, but ask yourself does the marketing company […]
How to Achieve Your Marketing Goals?
It doesn’t matter how your social media reach has got, and how many new followers you have, if your marketing goals aren’t linked to your overall business goals, all of these numbers are actually more about vanity and less about growth. They sound good, but ring hollow in terms of forwarding your organization’s goals and priorities. Your […]
Building influencer relationships
This has been a tricky year for marketers. Between Facebook’s continual adjusting of algorithms for how posts are viewed and GDPR’s complicating email marketing, we’re all looking for new ways to reach our audiences. One of the most effective methods of reaching new audiences is getting in front of other people’s audiences (OPAs). And one […]
Branding and Analysis Importance in Pharmaceutical Companies
The global market for pharmaceuticals worth $900 billion and this figure is fully expected to exceed $1,1 trillion in the next few years. In fact, recent studies show the industry is growing at a rate of 5%. With Jordanians spending of 569 million JOD on drugs a year, marketing is a top priority for the major players in […]
An in Depth Look at Marketing
Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly […]
9 Strategies to be Successful in Marketing Your Pharmaceutical Company
Most pharmaceutical companies face many challenges when they want to market their products. The pharmaceutical industry is highly regulated, and it is known to have many clients who are looking for false claims. If your drug isn’t getting the attention that it deserves then the reason might be using the wrong techniques for your business. […]
4 Lessons to learn from the Revolution of 2020
As one of the most challenging years that business markets have seen in a while, 2020 made us not being able to ignore how important digital marketing has been in our day-to-day life. COVID-19 pandemic accelerated every business’ digital transformation journey by several years, in a matter of weeks and months whether the company has […]
Advantages of digital marketing for pharmaceutical companies and E-Pharmacy for the Customer
Digital marketing for Pharmaceutical companies’ leverages technology’s potential to educate audiences and promote products and services. In the pharmaceutical industry, these target audiences primarily include healthcare professionals (HCPs) and patients, although investors and other stakeholders also play a significant role. Digital marketing for pharmaceutical companies utilizes various digital techniques and channels similar to those in […]