If you are deciding on enlisting the help of a marketing company, what should the pharmaceutical marketer be looking for when selecting a marketing company? This post outlines a few basic points that may be worth bearing in mind when selecting a pharmaceutical company. It’s

It doesn’t matter how your social media reach has got, and how many new followers you have, if your marketing goals aren’t linked to your overall business goals, all of these numbers are actually more about vanity and less about growth. They sound good, but ring

This has been a tricky year for marketers. Between Facebook’s continual adjusting of algorithms for how posts are viewed and GDPR’s complicating email marketing, we’re all looking for new ways to reach our audiences. One of the most effective methods of reaching new audiences is

The global market for pharmaceuticals worth $900 billion and this figure is fully expected to exceed $1,1 trillion in the next few years. In fact, recent studies show the industry is growing at a rate of 5%. With Jordanians spending of 569 million JOD on drugs a year,

Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really understand what influencer marketing is all about. Indeed, some people

Most pharmaceutical companies face many challenges when they want to market their products. The pharmaceutical industry is highly regulated, and it is known to have many clients who are looking for false claims. If your drug isn’t getting the attention that it deserves then the