Digital marketing for pharmaceutical companies is a developmental stage. Pharmaceutical companies are employing technology-driven services to empower patients with information about their health conditions and facilitate self-monitoring. Additionally, these services can provide valuable insights to physicians regarding the patient’s health status and any potential side

Analysis, strategies, planning, SWOT, etc. You have probably encountered these terms while starting your own business. In this article, we’ll recommend you a popular yet proven model for developing a solid strategic plan, in order to evaluate the situation of the company and establish strategic

What is an Influencer Marketing Agency? As the name indicates, an influencer marketing agency is an organization that works with brands and influencers to run influencer marketing campaigns, predominantly via social media. Some agencies specialize in producing influencer campaigns using just one or two social

Nowadays, the word “influencer” is part of most people’s vernacular. Ten years ago, however, this wasn’t the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily on the age-old tactic of word-of-mouth marketing. At the onset

Have you ever stopped to think about what differentiates a patient of your practice from a customer of a business? Although the words are used interchangeably in health care, there is a difference between a customer and a patient. The word “patient” dates back to

Marketing to Doctors versus Marketing to Patients: Differences & Similarities Pharma marketers have two audiences – patients and doctors. And in terms of marketing strategy, it’s important to identify the most suitable audience and know the difference between them. Consumers tend to contact their doctor